DISPLAY
BY ROUNDEL™

Capture the attention
and interest of your
desired audiences.

Reach relevant audiences in a scalable, measurable way.

Roundel’s display offerings help you get in front of real shoppers with standard and premium ad placements, on and off Target.com, at a near-zero fraud rate.

  • Engage with first-party audiences at scale, customized to who you want to reach, based on in-store and third-party data on millions of Target guests.

  • Prove the ROAS of your digital media with closed-loop measurement of display, video, and audio ads tied to Target’s in-store and online sales.

  • Deliver your brand message with ad placements in relevant, brand-positive environments, whether it’s on Target.com or our curated marketplace of 150+ premium published sites.

Engage with first-party audiences at scale, customized to who you want to reach, based on in-store and third-party data on millions of Target guests.

Prove the ROAS of your digital media with closed-loop measurement of display, video, and audio ads tied to Target’s in-store and online sales.

Deliver your brand message with ad placements in relevant, brand-positive environments, whether it’s on Target.com or our curated marketplace of 150+ premium published sites.

Attract. Measure. At scale.

Relevant messages delivered at the right moment can help create that initial spark between your brand and your audience. This approach comes at scale, with measurement for products sold at Target, to prove the impact of your investments. Here’s how we light the spark:

target.com Icon

Target.com Display

Drive brand awareness and rapport with customizable standard and premium placements across Target.com desktop, mobile, and app.

Available placements

Available targeting

  • First party
  • Browser audience
  • Contextual category
  • Geo-targeting

Available devices

  • Desktop
  • Mobile
  • App

Reporting

  • Click-through rate (CTR)
  • Sales per thousand impressions (SPM)
  • Return on ad spend (ROAS, at the brand level)
Display Banner Icon

Display Banners

Run display ads from any of our 150+ premium publishers in relevant, brand-positive environments, which you can purchase through Roundel™ Managed Service or programmatically through your own DSP.

Available placements

  • Standard display
  • High-impact home page
  • Native

Available targeting

  • First party
  • Browser audience
  • Content channel
  • Geo-targeting

Reporting

  • CTR
  • SPM
  • ROAS

How you like to work best is how we work best.

End-to-end transparency is not just about data and measurement. It’s how we do everything—starting with working the way that’s best for your team.

OR
One

Managed Service

Let Roundel help manage every aspect of your media buy, from pre-sale to measurement.

Two

Self-
Service

Purchase display ads programmatically and leverage your existing measurement solutions through the DSP of your choice, with access to Target audiences and our brand-safe inventory.

Let’s change media for good.